One of the UK’s leading pub companies, Punch Taverns, has seen a 40 per cent increase in partners signing up to its Whisky Club.
In its second year, the Whisky Club was launched in September and was open to all Punch Partners. The Whisky Club offers two malt whiskies every three weeks from October to January.
Registered partners received a point of sale kit to help promote their ‘Malts of the Month’, including a back bar display and ‘whisky menu’. In addition, they will also receive additional branded point of sale for specific brands, such as glassware.
Punch Taverns’ Robin Chapman, Marketing Manager said: “We introduced the Whisky Club last year and received really positive feedback from Partners who found that it helped them sell more malt whiskies.
“Like our Finest Cask scheme, we can offer access to whiskies not always available on our range. This enables our Partners to offer their customers a more varied selection of quality whiskies each month with support materials to help maximise sales on what is traditionally an additional purchase.
“We are really pleased with the amount of sign-ups this year with over 150 Partners partaking in the scheme.”