Nearly a quarter of all Punch Taverns’ pubs have signed to an exclusive promotional deal by the leading pub company.
The Box of Promotions, professionally designed by the Punch Taverns’ Creative Team, is a point of sale pack to promote all of the key events in 2014.
Over 850 Punch Partners signed up to receive the kit via the Punch Buying Club (PBC) website or the Punch Roadshows. The kit includes 10 x 2ft banners, A3 posters and tent cards to promote 14 key annual events. These are delivered to the pub via the dray in two phases over 12 months.
The first kit was sent out this week and included individual point of sale material for upcoming key calendar dates such as Valentine’s Day and Mother’s Day through to the Rugby six nations and the St George’s Day.
The next delivery will be sent in May and will include items to promote the World Cup, Halloween, Christmas and New Year.
Jonathan Mitchell, Punch Taverns’ Creative Team Manager, explained why this initiative has been so popular and how it can help drive footfall: “It is our priority to provide support to our Partners and pass on savings where we can. Partners who signed up to the Box of Promotions saved £400 compared to purchasing individual kits for each event,” he said.
“As a result of feedback from customers through our Mystery Shopper reports, we wanted to be able to offer our Partners a kit to promote key events which saved them time and money. By sending the kits in advance it ensures that they have adequate time to market their events effectively and encourage greater interest more customers through the door.”
Punch also provides marketing and point of sale support through its Punch Buying Club website and Marketing Disc with printable posters. The in-house Creative Team has also helped over 3,000 Partners with marketing and professional materials over the last 12 months.