Area Managers pleased as Punch with industry qualification

Over half of Punch Taverns’ Partnership Development Managers (PDMs), who oversee dozens of pubs across dedicated areas, have achieved an industry-recognised qualification in hospitality management.

The findings of the BISC report in 2010 identified a need for area mangers across the industry to demonstrate that they had the key business skills to provide Partners with sound and profitable business advice. 

Punch led the way in 2011 by trialling this new qualification with the BIIAB and a pilot group of PDMs. Now the qualification is an integral part of the Punch induction programme and all new PDMs joining Punch will qualify.

Jackie Burn, HR Director for Punch Taverns, commented: “I would like to say congratulations to all of the PDMs and other field team members for their hard work and dedication in completing their qualification.”

“At Punch, we are always striving to build talent and for our PDMs to perform at their best. Developing of our staff is paramount to our commitment to provide best business support to our Partners. 

“We were able to tailor to the needs of the PDM role and the business to comply with our Code of Practice. This then also provided a clear pathway for anyone who wished to progress their learning further. 

“We are now delighted to confirm that over half of our PDMs have completed a qualification in hospitality management and the rest are on track to complete by the end of this financial year.”