Everards Brewery and Punch Taverns have joined forces for the third time to give four lucky Punch Partners the chance to brew and brand their own beer Finest Cask.
After the success of the ‘Beer with No Name’ last year brewed by Punch Regional Managers, the gauntlet was thrown down to the Partners to see if they could beat the amount sold by the Regional Managers last Autumn.
Every Punch Partner who bought the ‘Beer with No Name’ was entered into a prize draw and the winning four were selected at random. This included Karen Lang-Norris of the Hop Pole, Beeston, Gary Fanton of the Rutland Arms, Holmesfield, Ian Jackson of the Black Swan, Henley in Arden and Alan Gibbons of Hen House, Cannock.
Everards have developed a unique series of beer and cellar courses, which take Licensees from the basics of cellar management right through to how to brew your own beer. Punch Partners attended the Gold Cask Ale Champion course at The Brunswick, a well-known microbrewery in Derby, owned by Everards.
The team then learnt about the brewing process, raw materials and then selected
their ingredients to brew their perfect pint. During the day the team were put through their paces by James Salmon of the Brunswick Brewery.
The Partners drew inspiration from the beers they know and love and used tools such as Cyclops to gauge what styles are working in their pubs. They put together their knowledge and experience to design their own beer recipe, create a name for their beer and design a pump clip to suit.
This resulted in Amberella being born – a 4.1% Golden Amber ale, made with Maris Otter Malt and Ella, Summer and Cascade hops. With the recipe now logged, Everards will produce this beer which will be available through the Punch Finest Cask scheme throughout October.
Stephen Martin, Category Manager for Punch Taverns, said: “It was a fantastic opportunity for our Partners to get involved, learn about the complexity of beer brewing and create their own ale.
“We are delighted to work with Everards and produce an autumn-inspired beer and following the success of the Beer with no Name, I am expecting Ambrella to do really well.”
Everards are giving those that try it in their pubs the chance to enter the same competition to brew a beer for next year.